Terms of Service for Arthour

Please read these Terms of Service carefully. They govern your access to and use of Arthour’s services, including the Arthour iOS app, account features, artwork scans, visit memories, AI-assisted explanations, recommendations, subscriptions, websites, and related services.

Arthour is operated by:

Giulio Pozio
Via Ennio Quirino Visconti 8
00193 Roma RM
Italy
Email: support@arthour.com

In these Terms, “Arthour,” “we,” “us,” and “our” mean Giulio Pozio operating Arthour. “You” means the person using Arthour.

1. How These Terms Work with Apple’s Standard EULA

Arthour is distributed through the Apple App Store. Your license to use the Arthour iOS app is governed by Apple’s Standard End User License Agreement, unless Apple or Arthour provides a different agreement where permitted.

Apple’s Standard EULA is available at:

https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

These Terms do not replace Apple’s Standard EULA. These Terms govern Arthour’s services and features, including accounts, scans, AI-assisted features, saved content, visit memories, subscriptions, websites, support, and service-related content.

If these Terms conflict with Apple’s Standard EULA about your license to the iOS app itself, Apple’s Standard EULA will control for that app-license issue.

2. Acceptance of These Terms

By accessing or using Arthour, creating an account, scanning artworks, accepting required notices, using AI-assisted features, saving content, or purchasing Arthour Pro, you agree to these Terms.

If you do not agree to these Terms, you must not use Arthour.

3. What Arthour Is

Arthour is an independent museum companion for browsing museum and artwork content, scanning artworks, saving private visit memories, creating personal visit recaps, and receiving AI-assisted explanations and recommendations.

Arthour is provided for informational, educational, cultural, and personal companion use only.

Unless we expressly state otherwise, Arthour is not an official museum guide and is not affiliated with, endorsed by, sponsored by, or officially connected to any museum, gallery, artist, rights holder, collection, foundation, archive, or cultural institution mentioned in the app.

4. Eligibility

Arthour is not directed to children.

You must be at least 13 years old to use Arthour. If the law in your country requires a higher age to use online services or consent to personal-data processing without parental permission, you must meet that higher age or use Arthour only with permission from your parent or legal guardian.

If you are under the age of majority in your country, your parent or legal guardian must review and agree to these Terms on your behalf.

5. Accounts and Sign-In

Some Arthour features, including scanning, saving visit memories, syncing content, and using Arthour Pro, may require sign-in.

You agree to provide accurate account information and keep it reasonably up to date. You are responsible for keeping your login credentials secure and for all activity under your account, except where the activity results from Arthour’s failure to meet its legal obligations.

If you use a third-party sign-in service, that provider’s terms and privacy practices may also apply.

You may delete your Arthour account in the app by going to:

Profile tab → Settings → Account → Delete

Deleting your account does not automatically cancel any active App Store subscription. To stop renewal of an Arthour Pro subscription purchased through Apple, you must cancel it through your Apple Account subscription settings.

We may retain limited information after account deletion where necessary for legal, tax, fraud-prevention, security, backup, dispute-resolution, or legitimate operational purposes, as described in our Privacy Policy.

6. Privacy and Permissions

Our Privacy Policy explains how we collect, use, share, retain, and protect personal data. You can review it at:

https://arthour.com/privacy-policy

By using Arthour, you acknowledge that personal data is processed as described in the Privacy Policy.

Certain features may require access to your camera, photos, device information, approximate location, account information, or other permissions. You can control many permissions through iOS settings. Some features may not work if required permissions are disabled.

Where required, Arthour may show separate notices or consent screens for photo processing, artwork scanning, AI-assisted processing, analytics, or other data uses.

7. Museum Rules, Photography, and Safe Use

You are responsible for following all museum, gallery, exhibition, venue, and local rules when using Arthour.

You must not use Arthour in a way that:

• violates museum or venue photography rules;
• uses flash, tripods, recording, or scanning where prohibited;
• interferes with other visitors, staff, artwork, security, or conservation requirements;
• captures people, private documents, tickets, IDs, payment cards, or sensitive information without proper consent;
• creates a safety risk or disrupts a museum, exhibition, or public space.

Arthour does not give you permission to photograph, copy, reproduce, publish, or commercially exploit any artwork, exhibition, text, label, image, or other material where you do not already have the legal right to do so.

8. Scanning and AI-Assisted Features

Arthour may use image processing, artwork-matching systems, metadata sources, machine-learning systems, and AI-assisted tools to identify artworks, verify scans, generate explanations, suggest related works, recommend visits, or create personal visit summaries.

You understand and agree that:

• scan recognition may be wrong, incomplete, delayed, or unavailable;
• AI-assisted explanations may contain errors, omissions, outdated information, or unsupported interpretations;
• artwork metadata, artist names, attributions, dates, titles, locations, collections, opening hours, exhibition information, and rights information may be inaccurate, incomplete, or subject to change;
• recommendations may not match your expectations, interests, accessibility needs, schedule, location, or museum availability;
• AI-assisted content is not a substitute for official museum information, expert curatorial judgment, academic research, authentication, attribution, valuation, appraisal, provenance research, conservation advice, legal advice, financial advice, medical advice, or any other professional advice.

You are responsible for reviewing Arthour outputs before relying on them.

Where Arthour identifies content as AI-assisted, AI-generated, or automatically generated, that label means the content may have been created or modified using automated systems and should be treated accordingly.

9. User Content

You may create, upload, save, or generate private content in Arthour, including:

• scan photos;
• private notes;
• saved artworks;
• visit history;
• visit memories;
• generated visit collages, postcards, summaries, and recaps;
• profile display name;
• account and profile settings.

Arthour does not currently support public profile bios, avatar photos, public posts, public comments, public reviews, public shared notes, public notebooks, public usernames, or public social feeds inside the app.

You keep ownership of your content. You grant Arthour a limited, worldwide, non-exclusive, royalty-free license to host, store, process, reproduce, modify, format, display, transmit, back up, secure, and use your content only as reasonably necessary to:

• provide Arthour features you request;
• operate, maintain, sync, and back up the service;
• process scans and AI-assisted outputs;
• generate visit memories, recaps, collages, postcards, and recommendations;
• provide support;
• improve reliability, safety, and performance;
• enforce these Terms;
• comply with applicable law.

Arthour does not receive a license to publicly display your private content except when you choose to export, share, publish outside Arthour, or otherwise direct Arthour to make that content available.

You represent that you have the rights and permissions needed to upload or use your content in Arthour and that your content does not violate law, third-party rights, museum rules, privacy rights, intellectual-property rights, or these Terms.

10. Sharing Outside Arthour

Arthour may allow you to export or share collages, postcards, recaps, screenshots, links, images, or other content using the iOS share sheet or other sharing tools.

When you share content outside Arthour, you choose the destination. Once shared outside Arthour, that destination’s terms, privacy practices, visibility settings, and policies apply.

You are responsible for ensuring that you have the right to share any artwork image, museum content, photo, text, generated recap, or other material included in your shared content. Arthour does not grant you rights to third-party artworks, museum materials, or other third-party content.

11. Private Progress Indicators

Arthour may show private progress indicators, personal achievements, saved counts, visit history, rankings, or similar features to the signed-in user.

Unless we expressly introduce a public feature and provide appropriate notices, Arthour does not publicly show your profile, username, visit history, location, scan count, personal rank, or saved artworks to other users.

12. Arthour Pro and App Store Billing

Arthour may offer paid features through Arthour Pro subscriptions or other in-app purchases made through Apple’s in-app purchase system.

When you purchase Arthour Pro through Apple:

• payment is charged to your Apple Account;
• subscription length, price, included features, renewal terms, and any free trial or introductory offer are shown in the purchase flow before purchase;
• subscriptions renew automatically unless cancelled in accordance with Apple’s terms and Apple Account subscription settings;
• you can manage or cancel your subscription in your Apple Account subscription settings;
• deleting the Arthour app or deleting your Arthour account does not cancel your Apple subscription;
• access to paid features may depend on an active subscription, valid App Store receipt, Apple transaction status, and Apple’s systems.

If you receive a free trial or introductory offer and do not want the subscription to renew, you must cancel through Apple before the trial or offer renews, in accordance with Apple’s terms.

Refunds, billing issues, chargebacks, cancellations, and renewal management for App Store purchases are handled by Apple. Arthour cannot issue App Store refunds directly. You may request a refund from Apple through Apple’s refund process, unless mandatory law gives you additional rights against Arthour.

We may change, add, remove, or modify Arthour Pro features from time to time. If a material change adversely affects your paid subscription rights, we will handle that change in accordance with applicable law and Apple’s requirements.

13. Acceptable Use

You may not use Arthour to:

• violate any law, regulation, court order, museum rule, or third-party right;
• upload, store, scan, generate, or share content you do not have the right to use;
• upload images of people, children, private documents, tickets, IDs, payment cards, addresses, health information, or sensitive personal data without proper consent and a lawful basis;
• identify or attempt to identify private individuals from images;
• conduct surveillance, stalking, profiling, or location tracking;
• create, store, transmit, or request harassing, hateful, abusive, threatening, defamatory, sexual, exploitative, violent, unlawful, or otherwise harmful content;
• upload, generate, request, or share child sexual abuse material, non-consensual intimate content, or sexualized images of minors;
• misrepresent Arthour as affiliated with or endorsed by a museum, gallery, artist, rights holder, foundation, cultural institution, or collection;
• misuse scans, AI outputs, or recommendations as authoritative professional advice;
• scrape, crawl, copy, harvest, bulk extract, or compile Arthour content, databases, artwork metadata, recommendations, or outputs without permission;
• use Arthour content or outputs to train, fine-tune, or develop competing AI models or datasets without permission;
• reverse engineer, decompile, disassemble, or attempt to derive source code from Arthour, except to the extent applicable law permits this despite the restriction;
• bypass authentication, rate limits, access controls, subscription limits, paywalls, StoreKit protections, or security measures;
• interfere with, disrupt, overload, attack, or compromise Arthour systems, providers, networks, or users;
• introduce malware, malicious code, or harmful automated requests;
• use Arthour for commercial exploitation unless we expressly authorize it.

14. Arthour Content and Intellectual Property

Arthour and its software, interface, design, branding, logos, text, compilations, databases, recommendations, generated layouts, original explanations, and original content are owned by or licensed to Arthour and are protected by intellectual-property and other laws.

Subject to Apple’s Standard EULA and these Terms, you may access and use Arthour and Arthour content for your own personal, non-commercial, informational, and educational use.

You may not copy, modify, distribute, sell, lease, sublicense, publicly display, publicly perform, scrape, bulk download, commercially exploit, or create derivative works from Arthour or Arthour content unless:

• we expressly allow it in writing;
• the feature is designed to let you export or share that content;
• the source license independently permits it; or
• applicable law gives you that right.

All rights not expressly granted are reserved.

15. Museum, Artwork, and Third-Party Content

Arthour may include artwork images, museum information, collection data, metadata, educational content, recommendations, and descriptions from public-domain, open-access, licensed, user-provided, or otherwise permitted sources.

Rights status, attribution, metadata, image availability, collection location, descriptions, and source licenses may be incomplete, incorrect, or change over time.

Unless expressly stated, Arthour does not grant you permission to copy, redistribute, publish, sell, or commercially reuse third-party artwork images, museum content, metadata, or source materials. You must rely on your own rights or the applicable source license.

If you believe content in Arthour infringes your rights, contact us at support@arthour.com and include enough information for us to identify the content and assess your request.

16. Third-Party Services and Providers

Arthour may rely on third-party services, technologies, datasets, hosting providers, analytics providers, payment systems, AI providers, image-processing tools, museum-data sources, mapping tools, or Apple services.

Third-party services may be subject to their own terms and privacy practices. Arthour is not responsible for third-party services that it does not control.

17. Feedback

If you send us ideas, suggestions, bug reports, feature requests, or other feedback, you allow us to use that feedback without restriction or compensation to you, unless we separately agree otherwise in writing.

18. Service Availability and Changes

We may modify, suspend, limit, replace, or discontinue any part of Arthour from time to time, including scans, AI-assisted features, recommendations, supported museums, supported cities, visit memories, content, subscriptions, and account features.

We may also update, remove, correct, or replace app content, artwork metadata, explanations, recommendations, or source materials.

We do not guarantee that Arthour will always be available, uninterrupted, secure, error-free, compatible with every device or operating system, or available in every location, language, museum, or network environment.

Where required by applicable consumer law, we will provide notices, remedies, or continued access as required.

19. Suspension and Termination

We may suspend or terminate your access to Arthour if we reasonably believe that you:

• violated these Terms;
• misused scans, AI-assisted features, subscriptions, or sharing tools;
• infringed intellectual-property, privacy, publicity, or other rights;
• attempted to bypass security, authentication, payment, or subscription systems;
• created legal, safety, operational, or security risk;
• used Arthour abusively, fraudulently, or unlawfully;
• caused harm to Arthour, users, providers, museums, or third parties.

We may also suspend or terminate access where required for legal, App Store, provider, security, fraud-prevention, or operational reasons.

You may stop using Arthour at any time and may delete your account from the app.

Termination of your Arthour account does not automatically cancel an Apple subscription. You must cancel App Store subscriptions through Apple.

Sections that by their nature should survive termination will continue to apply, including sections about intellectual property, user-content licenses needed for prior operation, privacy-related retention, acceptable use, disclaimers, liability limits, governing law, dispute terms, and general provisions.

20. Disclaimers

To the maximum extent permitted by law, Arthour is provided “as is” and “as available.”

We do not guarantee that:

• artwork recognition will be correct;
• AI-assisted explanations will be accurate, complete, current, or suitable for your purpose;
• artwork metadata, attributions, dates, titles, rights information, museum information, opening hours, exhibition information, or locations will be accurate;
• scans, recommendations, or visit memories will meet your expectations;
• Arthour will be uninterrupted, secure, error-free, or free of harmful components;
• any specific museum, artwork, city, feature, scan result, recommendation, or subscription feature will remain available.

Nothing in these Terms excludes, restricts, or modifies rights that cannot be excluded, restricted, or modified under applicable consumer-protection law.

21. Limitation of Liability

To the maximum extent permitted by law, Arthour and Giulio Pozio will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of data, loss of profits, loss of goodwill, service interruption, inaccurate content, failed recognition, unavailable features, or reliance on AI-assisted outputs.

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for intentional misconduct, gross negligence, fraud, death or personal injury caused by negligence where applicable, or mandatory consumer rights.

For users who are not consumers, Arthour’s total liability for all claims relating to Arthour or these Terms will not exceed the greater of: (a) the amount you paid to Arthour for Arthour Pro or other paid features in the 12 months before the event giving rise to the claim; or (b) EUR 100.

22. Apple App Store Terms

Your use of Arthour must comply with Apple’s applicable App Store, Apple Media Services, Apple Standard EULA, and Apple Account terms.

Apple is not responsible for providing maintenance or support for Arthour. Arthour, not Apple, is responsible for addressing support requests and claims relating to Arthour or your use of Arthour, subject to these Terms and applicable law.

To the extent required by Apple’s terms, Apple and its subsidiaries are third-party beneficiaries of the Apple-specific provisions of these Terms and may enforce those provisions.

23. Changes to These Terms

We may update these Terms from time to time.

If changes are material, we will provide notice through the app, website, email, App Store listing, or another appropriate method. The notice will state when the updated Terms take effect.

Your continued use of Arthour after updated Terms take effect means you accept the updated Terms, unless applicable law requires a different form of consent.

If you do not agree to updated Terms, you must stop using Arthour.

24. Governing Law and Jurisdiction

These Terms are governed by the laws of Italy, excluding conflict-of-law rules.

If you are a consumer, this choice of law does not deprive you of mandatory consumer protections available under the laws of your country of residence.

If you are a consumer, you may bring claims in the courts available to you under applicable consumer law. If you are not a consumer, the courts of Rome, Italy will have exclusive jurisdiction over disputes arising from or relating to these Terms or Arthour.

25. General Terms

If any part of these Terms is found invalid or unenforceable, the remaining parts will continue to apply.

Our failure to enforce a provision of these Terms is not a waiver of our right to enforce it later.

You may not transfer your rights or obligations under these Terms without our consent. We may transfer our rights or obligations where reasonably necessary for the operation, reorganization, sale, or continuation of Arthour, subject to applicable law.

These Terms, together with the Privacy Policy, Apple’s Standard EULA, and any feature-specific notices shown in Arthour, form the agreement between you and Arthour for the services covered by these Terms.

26. Contact

For support, legal notices, copyright concerns, or rights-related requests, contact:

Giulio Pozio
Via Ennio Quirino Visconti 8
00193 Roma RM
Italy
Email: support@arthour.com